How would you describe Trellis Wealth Advisors?
We are a boutique, private investment office that was created to help individuals make more informed investment decisions
Why did you decide to launch the firm?
The Firm was founded by a common desire to create a better way to serve individual investors. We wanted to be part of something that:
- Focused on the profitability of the client, not the profitability of the enterprise
- Helped investors simplify, not complicate their financial lives
- Could be a reflection of our personal and professional values
- Allowed us to prioritize what’s important in life
- Gave meaning to our day-to-day experiences
Why did you choose the name Trellis Wealth Advisors?
- Trellis - It implies a two-way relationship; a trellis provides structure to enable plants to thrive; the structure exists for the health of the vine; our structure provides direction, yet enables people to grow in whatever direction their lives take them.
- Wealth – We chose “wealth” instead of “capital” because it represents more than just money.
- Advisors – We chose “advisors” versus “management” because we value objectivity and independence. It’s not about gathering assets under management. It’s about being a true advocate for our clients.
What are the core values of the firm?
- Character – We believe what you have may come and go, but who you are will endure
- Stewardship - We believe in being a steward of your assets above all else
- Equality – We believe all clients should be treated equally, regardless of investment size
- Transparency - We believe in candidness and openly sharing everything with clients
- Discipline - We believe discipline & patience provide the foundation for long-term success
- Alignment - We believe our success is inextricably tied to our clients’ success
- Humility - We believe humility is a virtue, not a vice
- Meaning - We believe money is a means to an end, not an end in itself
- Thoroughness - We believe in being painstakingly complete in everything we do
- Balance - We believe in a balanced approach to investments and life
How do these values manifest themselves in the business?
- Fees – All investors pay the same fee rate; no exceptions; give investors a fair share of the return
- Transparency – Full transparency not only with regards to investments, but also into the firm
- Compensation – No fundraising / commissions, and / or hidden compensation
- Documentation – Documented meeting notes; investment policy statement; client binder
- Discretion – We treat all client information with absolute confidentiality and respect
What are the core competencies of the firm?
- Asset Allocation – Developing a customized allocation based on the unique needs of our clients
- Investment Selection – Determining the most prudent investments to include in a portfolio
- Client Service – Thoroughly understanding your unique situation; communicating with full transparency and objectivity; following through on our commitments
How would you describe your business strategy?
- Independent - Fully independent investment advisor obligated to no one but our clients; simple flat management fee; no fee sharing relationships; no other sources of compensation; no hidden agendas
- Boutique - Focused on a limited number of clients; start small and remain small; focused on the profitability of our clients; attract clients through word of mouth; focus on investment services; outsource other wealth management services
- Relationship – Strive to maintain client relationships for life; there is no easy way around getting to know clients; high touch client service model; everyone is treated equally
What is the value proposition of the firm?
- Investment – We build customized, institutional-quality portfolios for individual investors that are broadly diversified, low-cost, liquid, tax-efficient, and transparent.
- Non-Investment – We serve as an advocate for individual investors and help them organize, document, control, and simplify their financial lives.
Why did you choose 0.5% for your management fee?
- It’s what we believe is fair
- Doing the right thing for investors up front will increase the likelihood of success over time
- Firm overhead doesn’t require high management fees
- Owners aren’t sharing any revenues with any other entity
- Partner compensation isn’t the motivating factor for establishing this business
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